Almost every person who I chat with about new vehicles at Rapids Ford expresses a degree of sticker shock (and yes, vehicles have gotten more expensive – but they have also gotten a helluva lot safer, quieter, and efficient!). And I’ll admit, my first months of parking a $60k+ diesel Super Duty next to another $60k+ truck took a little getting used to.
But we got a 2012 Lincoln Navigator off the transport truck the other day, and I finally went over to check it out. I did a walk around and liked what I saw (who doesn’t NEED power running boards? :D). Pretty fancy pants.
And then I saw this:
Yes, that MSRP says $68,490 (click image to view LARGE enough to read)
Holy cow, eh?
The next time someone tries to make a big stink out of a $15,700 Fiesta, instead of saying my usual, “Well, if you compare the price increase in new cars to the price of a new house, even in this market, vehicles have actually trended lower and kept the costs down…” I’m just going to walk them over and show them this and ask, “How does $15K look now?” :)
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Questions? Contact Doug:
Call: 218-760-5656
Email: doug.macrostie@gmail.com
Or ask for Doug at Rapids Ford, 1510 Pokegama Avenue South in Grand Rapids, MN
